White Chocolate Cheesecake and Rich Snippets

Whilst planning the Xmas meal this year I was searching for a good white chocolate cheesecake recipe and stumbled upon this in the SERPs

And this..

This is a great way to make your listing stand out from the crowd in the SERPs and will increase the Click Through Rate (CTR) when people see your listing.

It is extremely simple to mark up the content on your website to get included within the SERPs for this. All that is needed is to use Rich Snippets which is a way to structure the content of your pages so that Google can easily read it and display it to the user.

In the examples above, the particular type of Rich Snippet that has been used is “hrecipe” which as you may have guessed….is for a recipe.

The BBC has gone one step further and incorporated the “hreview-aggregate” Rich Snippets within their content which is why their listing has “5 Star 14 reviews” next to their listing. To do this on your own site you need to enable reviews to be left of the item being talked about.

A good example of this is people leaving reviews of The Lowry Hotel, Manchester on LateRooms;

So if you have any of the following content on your website then you need to mark it up correctly to increase the traffic to your site;

And if anyone is wondering which chocolate cheesecake recipe I decided on…. This white chocolate cheesecake seems to be the best one I found :-)