Google Analytics Individual Qualification

I am currently hold the Google Analytics Individual Qualification which has given me the ability to use the more advanced features of Google Analytics to gain real insights into the data. Looking beyond the raw data within Google Analytics is essential and can be a good opportunity to understand your website visitors in more detail and how they behave on your website. By understanding the data this allows for informed decisions to be made which can help increase sales, conversion rates and other user journey improvements around your website. 

 

 

As an added bit of information, I scored a whopping 98% on the exam! :-) 

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