Comments on: 17 Of My 2013 SEO Predictions http://www.michaelcropper.co.uk/2013/01/my-2013-seo-predictions-1303.html Search Engine Optimiser & Internet Geek Tue, 18 Jun 2013 21:16:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MickCropper http://www.michaelcropper.co.uk/2013/01/my-2013-seo-predictions-1303.html#comment-2277 MickCropper Thu, 10 Jan 2013 13:07:06 +0000 http://www.michaelcropper.co.uk/?p=1303#comment-2277 Hi Ved, Thanks for the comments. For your comment about the 'small data' trend, yes this is all about getting people to analyse the data that is already available to people. As a simple example, within Google Analytics it is possible to segment brand and non-brand traffic. From this you can then identify the differences in conversion rate and ultimately the revenue/profit this generates. Then it would be possible to see if there are any marketing campaigns that could ultimately make pay for their self, such as, "if we can convert 10 people into liking our brand and drive traffic to our website, then they are going to convert at y% more, which means that we would make £z in revenue/profit - hey, that is more than the cost of the campaign!" It is really simple stuff to do and in my experience it is just something that isn't often looked at to help with the decision making processes Hi Ved,

Thanks for the comments. For your comment about the ‘small data’ trend, yes this is all about getting people to analyse the data that is already available to people.

As a simple example, within Google Analytics it is possible to segment brand and non-brand traffic. From this you can then identify the differences in conversion rate and ultimately the revenue/profit this generates. Then it would be possible to see if there are any marketing campaigns that could ultimately make pay for their self, such as, “if we can convert 10 people into liking our brand and drive traffic to our website, then they are going to convert at y% more, which means that we would make £z in revenue/profit – hey, that is more than the cost of the campaign!”

It is really simple stuff to do and in my experience it is just something that isn’t often looked at to help with the decision making processes

]]> By: Ved Prakash Yadav http://www.michaelcropper.co.uk/2013/01/my-2013-seo-predictions-1303.html#comment-2270 Ved Prakash Yadav Thu, 10 Jan 2013 07:13:22 +0000 http://www.michaelcropper.co.uk/?p=1303#comment-2270 Some Great Predictions, many of which are already turning into reality, For example the Delayed ranking algorithm is already being witnessed. The predictions for Unified Google Travel Products might or might not become a reality as then it will highly devalue the search neutrality of Google. Though Google Jobs might be a reality, but we have not seen even a slight bit of indications on this. The most interesting part of your article is the insistence of small data which i interpret as analyzing already available data at micro level or user life cycle level. Some Great Predictions, many of which are already turning into reality, For example the Delayed ranking algorithm is already being witnessed. The predictions for Unified Google Travel Products might or might not become a reality as then it will highly devalue the search neutrality of Google. Though Google Jobs might be a reality, but we have not seen even a slight bit of indications on this. The most interesting part of your article is the insistence of small data which i interpret as analyzing already available data at micro level or user life cycle level.

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