Jun 12
30

Why Keyword Density Is Still Important For SEO

I want to cover some of the misconceptions about SEO and keyword density and why I believe this is still an important aspect of SEO. In the past this has been given a bad reputation with people quoting certain percentages of keywords that need to be included within the copy of around 5% or so.

Google has been very clear that there is no magical percentage as outlined in this video below by Matt Cutts;

While there is no magical percentage, it is still extremely important to write keyword rich copy to optimise the page for the keywords being targeted. Some people will argue that this will happen naturally when writing content, although based on my experience this is rarely the case.

What tends to be the case with content is that it goes either two separate ways;

Totally non-SEO friendly content which is rather fluffy and doesn’t contain any substance
Really poor quality optimised content with random keywords stuffed or no keywords contained at all

As an example, if a new product is being added to the website, a yellow dress, then there would be two options for writing the content;

Being very factual and describing the yellow dress as a yellow dress as it actually is or..
Writing the content in an inspirational way which doesn’t actually talk about the yellow dress.

One of the options is best for SEO from the above options and one isn’t. Often the challenge is to make the inspirational content SEO friendly to ensure there are relevant keywords contained within the content to help make it more relevant for search engines. Along with adding the factual content that people are actually looking for on the page.

So while there isn’t a specific percentage of keywords which need to be contained within the content it is still important to include the relevant phrases within the content to help search engines understand what the content is about. It is such a basic technique that is often got completely wrong so it is important to ensure the basics are in place to begin with.

MickCropper

SEO & Internet Geek

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This entry was posted on June 30, 2012 at 2:21 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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