I want to cover some of the misconceptions about SEO and keyword density and why I believe this is still an important aspect of SEO. In the past this has been given a bad reputation with people quoting certain percentages of keywords that need to be included within the copy of around 5% or so.
Google has been very clear that there is no magical percentage as outlined in this video below by Matt Cutts;
While there is no magical percentage, it is still extremely important to write keyword rich copy to optimise the page for the keywords being targeted. Some people will argue that this will happen naturally when writing content, although based on my experience this is rarely the case.
What tends to be the case with content is that it goes either two separate ways;
- Totally non-SEO friendly content which is rather fluffy and doesn’t contain any substance
- Really poor quality optimised content with random keywords stuffed or no keywords contained at all
- Being very factual and describing the yellow dress as a yellow dress as it actually is or..
- Writing the content in an inspirational way which doesn’t actually talk about the yellow dress.